This white paper is an invitation.
An invitation for providers, payers, and policymakers to rethink how outpatient behavioral health is designed, measured, and financed.
Creach Consulting has had the privilege of working with Brightways Counseling Group for years — watching them grow from a one-provider practice into a data-driven, community-anchored organization with measurable impact across Oregon.
This white paper reflects that evolution: timely access, measurement-informed care, integrated psychiatry, and deep partnership with primary care and community partners — all designed around population health strategies that ultimately impact total cost of care.
The takeaway for payers and policymakers?
👉 Outcomes can be measured
👉 Value-based payment can work in outpatient behavioral health
👉 Total cost of care can be impacted

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A New Standard of Care for Outpatient Behavioral Health: A Data-Driven Model That Improves Timely Access And Outcomes While Impacting Total Cost Of Care
Brightways_White Paper_FINAL Dec. 2025 (pdf)
DownloadIntegrating behavioral health into primary care can feel complex. This free self-assessment tool helps primary care teams take stock of where they are today and identify practical next steps toward stronger, more integrated care.
Self-Assessment Tool: Behavioral Health Integration in Primary Care Settings
Creach Consulting Integrated Care Assessment Tool Version 3 2025 (pdf)
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